How To Make Your Resource Box Sell
Ezine Articles - they're
everywhere! And little wonder. They're one of the fastest ways of
building traffic to your website. But what many people overlook is
the Resource Box. It's almost as important as your Article. After
all, your traffic comes to you through your Resource Box.
Writing your Resource Box is an art
in itself. You have very little space (5 or 6 lines) and you want to
make the most of it. Here are four key elements your Resource Box
1) Your Name
Remember, one of the reasons Ezine Articles are such a powerful
promotion tool is that they brand your name, they establish your
reputation as a an expert. So the first line of your Resource Box
should be a short sentence that gives your name and tells the reader
what you do on the Internet.
2) Your website URL
This is pretty straightforward - you want people to visit your
website. But there's another reason for including your website URL.
As well as being published in Ezines, your Articles will also be
published on websites, often with a live link to your website URL.
And that's going to do wonders for your link-popularity. Remember,
the major Search Engines are making link-popularity one of the key
factors in ranking their search results.
3) Your Newsletter subscribe
A given reader may not purchase your product, they may not even
click through to your website, but why not at least capture their
email address? Remember that the average person has to see your
message seven times before they buy your product.
4) Something FREE!
Your Resource Box is probably one of a dozen other Ads in the
same Ezine, all clamoring for attention. Offer something free and
you'll vastly increase the chances of a reader clicking through to
About the teacher:
Michael Southon is the
author of the popular new eBook, 'Ezine Writer!' Discover how to
dramatically increase your traffic and sales, starting today:
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